In general, one method can not be superior to the other because each has its strengths and weaknesses.
SEO is a method that is almost free and does not impose much cost on the business owner,
خرید بک لینک but someone who is looking to quickly conclude their ads, wants to focus on a specific keyword that has a high degree of difficulty and low chance of success with SEO, or It does not have the opportunity to keep up with changes in Google algorithms. It is better to use Google Ads to get the desired result.
On the other hand, a person who is looking for long-term success for his business and is not looking for a quick return on costs, chooses SEO for his work.